Branding design for Wen Cheng Culture Language Center. The concept is to create the logo like a stamp and seal. the Chinese characters "Wen Cheng" in the center of the stamp is "Xiao Zhuang", a style of calligraphy adopted in the Qin Dynasty for the purpose of standardizing the script. Xiao Zhuang possesses symmetrical and balanced beauty . And it's the first Chinese script that became standard symbols falling into a pattern. thus this makes this script a perfect element to convey the idea of propagating Chinese Languages and culture.